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‘Yellowstone’ Finale Smashes Record as Fans Want More [Video]

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Evidence Based Marketing

What’s New

Yellowstone might be over, but the hit drama was sure to go out with a bang.

Earlier this month, Paramount‘s modern-day Western wrapped its fifth and final season, with the network now reporting that the finale brought in 13.1 million viewers—the most for the entire series.

Why It Matters

According to Paramount, the second half of Yellowstone‘s fifth season, which premiered almost two years after the first half, was the “most watched and most social” season of the series—bringing in a total of 13.6 million viewers and receiving 619 million engagements on social media.

Amid whispers of a spinoff series starring Beth Dutton (Kelly Reilly) and her husband, Rip Wheeler (Cole Hauser), the viewing numbers for the wildly intense series finale suggest fans continue to be invested in the Dutton family drama.

Luke Grimes, Wes Bentley, Kelly Reilly, Kelsey Asbille and Cole Hauser at a “Yellowstone” season five premiere at the Museum …

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