Writing Non-Fiction: Focus on who you’re trying to serve [Video]

I’m on The Biz Book Broadcast with the lovely Liz Scully. We discuss How to Write Non-Fiction, and in this clip from the interview, I go into why it’s important to focus on who you’re trying to serve.

You can find the full episode on your favourite podcast app, or links here — https://www.lizscully.com/reading/

You can find my book, How to Write Non-Fiction, Second Edition at https://www.thecreativepenn.com/writenonfiction2

“I think the main thing is focusing on who are you trying to serve in terms of your target market.
And this doesn’t have to be hard because if you have a business already, you already have a target market.
They are your clients and your customers and, and for me, writing, you know, my first books around helping authors was because I’m an author and it was like, oh, this is what I’ve learned.
So the first book you write could be something you’ve learned that you know your audience need. And most people are running a business based on their own experience.
For example, my money book. It’s just an idea, it would be, okay, what are the struggles I’ve had around money?
How can I turn that into something that will help others?
So that would be the, the first thing is like, what do my existing clients have problems with?
And then can you then kind of chunk that down into different things?
Because you can have a series of shorter books, which can help. So for example, you know how to write nonfiction, how to write fiction, audio for authors, I have lots of these different things about the job of being an author. And again, that can be a way for people to look at the different aspects and their different clients and aim towards serving them.”