Why It May Matter More Than Ever For SEO [Video]

Familiar with dwell time?

It’s a lesser-known metric that MIGHT (probably does – think RankBrain) have a big effect on your SEO.

In this article, I’ll cover what it is, why it’s important, and how you can improve yours.

What We’ll Cover:

• What is it?
• How it differes from bounce rate and time on page
• Is it a ranking factor?
• Factors that may affect it
• How to improve it
• Dwell time FAQs

What is it?

If you have found yourself wondering what is dwell time, today is the day that you learn something new. 

It is a concept first introduced in a Bing article back in 2011, which centered around how to build quality content for your site.

The gist of it is this: it is the length of time a visitor spends on a page before returning to the SERPs.

So for example, if I’m researching “SEO best practices,” I’ll type it into the search engine …