Why Creativity Is the Superpower Marketers Need in the Age of AI [Video]

Earlier this year, I was invited to keynote the Asia Pacific Media Forum (APMF) in Bali. What a privilege it was not only to keynote such a prestigious event, but also visit the magical country of Bali…for the first time! (video is included at the end)

The team shared pictures and video from the event, and in the spirit of sharing, I’d like to also share it with you.

Make.Your.Mark.

In a world reshaped by digital disruption and shifting consumer behaviors, the role of advertising and marketing executives has never been more pivotal — or more challenging. Gone are the days when traditional strategies could reliably drive growth. Today, executives must navigate a confluence of technological innovation, changing human behaviors, and heightened expectations for personalized experiences.

I invite you to watch the presentationwhen you have a moment. The talk explored the widening gap between consumer expectations and executive strategies, the rise of AI as a transformative tool, …