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Who is the singer of this year’s John Lewis Christmas advert [Video]

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Information Based Marketing

The 2024 Christmas advert from John Lewis is finally here, transporting viewers on an emotional and magical journey to find the perfect Christmas gift. The Ivor Novello Award-Winning Richard Ashcroft provides the music backdrop with the powerful and poignant song Sonnet from his Acoustic Hymns Vol.1 Album.

The two-minute TV advert celebrates the search for the perfect gift through the wisdom of its customers and the breadth of offering in its stores – ending with the strapline: β€œThe secret to finding the perfect gift? Knowing where to look”.

In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we …

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