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Wealth management needs more specialized AI tools [Video]

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Insights Driven Marketing

Wealth management is teetering between cautious adoption and total transformation around AI. But the firms that succeed won’t rely on generic tools. They’ll embrace AI tailored to their strategies and clients’ needs.

Spenser Segal, Founder and CEO of ActiFi, joins Greg Matusky on The Disruption Is Now to break down where AI fits today, what’s holding firms back, and what the future holds for advisors who are ready to evolve.

Watch now: 

Key takeaways

AI adoption in wealth management is slow but inevitableSegal explains that firms’ current use of AI is basic: Advisors are using note-taking apps, Grammarly, and general-purpose AI for content creation or research. While these tools save time, they’re not expanding advisors’ capabilities.

Segal predicts this will shift as specialized AI tools emerge, helping firms move from surface-level applications to deeper integrations that improve workflows and decision-making.

General AI won’t work for wealth management. Specificity is key.Relying on generic AI models like ChatGPT or Google’s Bard …

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