Struggling to create content that actually connects?
Chris Bogue, a seasoned content marketing expert and Strategic Advisor at Sendspark, shares why many startups miss the mark: they’re guessing what their audience wants instead of asking real questions. The result? Content that doesn’t hit home.
Here’s the game-changer: Talk to your users.🤝
Instead of brainstorming random ideas, get real feedback. What’s bothering them? What are their actual pain points? By addressing these in your content, you’ll not only build trust but create something people actually want to read—and share.
Chris reveals a key mistake he sees often: “Companies are coming up with questions in a vacuum, not based on what their users truly need.”
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