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Voters Understand Tariffs Will Cost Them, And Want Them Anyway [Video]

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Market Research and Consumer Insights

The majority of voters know that tariffs on imported goods are going to cost them, but it’s a price they’re willing to pay for a policy they believe will boost the economy, a new survey showed.

That’s according to a poll of U.S. voters by Morning Consult released Tuesday. The poll found 45% of voters believed consumers pay the majority of the cost of tariffs, outranking the 17% who thought foreign exporters bore the brunt, the second-most common response. At the same time, 46% said a 10% tariff on all foreign products would be good for the economy, compared to 33% who said it would be bad.

The survey sheds light on the amount of public support for tariffs the day after President-Elect Trump announced steep new tariffstargeting products from Mexico, Canada, and China, which he promised to order on Inauguration Day, Jan. 20. It also paints a complicated picture of what …

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