How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos

Video: Why Are Parents Suing Lucy Calkins and Fountas & Pinnell? [Video]

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Customer Segmentation and Targeting

Parents in Massachusetts have sued the creators and publishers of some of the most popular balanced-literacy curricula on the market, saying the materials hindered their children’s ability to learn to read.

But this new strategy in the “reading wars” has a longer history. It’s centered on one discrete teaching practice. Learn more in our latest explainer video.

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
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