Video Is the New Business Card. Heres Why. [Video]

December 9, 2024

The Evolution of Business Networking: Is Video the New Business Card?

We remember the day when business cards were once the cornerstone of professional networking. They conveyed identity, trust, and professionalism in a concise, tangible way. Then, we think about 20 years ago, websites revolutionized how businesses introduced themselves. Their websites were digital extensions that strengthened the credibility of the traditional business cards they passed out. In fact, if your business card didn’t have a website URL on it, some thought you weren’t legitimate. Today, we believe another transformation is taking place. Video is rapidly becoming the most effective way for businesses to showcase their expertise, engage with potential clients, and build trust.

This shift isn’t surprising. Data reveals that 91% of businesses now use video as a marketing tool (Wyzowl), and 84% of viewers visit a company’s website after watching a video (Sprout Social). At Plum Productions, we’ve observed how businesses leverage video …