Ubisoft’s Stock Price Hits Record Lows To Start Off New Year [Video]

There was a time when you could say that “video game companies are a business more than anything else,” and people wouldn’t really believe you, as the point of those companies was to make great video games, and the business elements were really second to that. However, in more recent times, the “business side” is all that certain companies seem to focus on, and those groups are paying the price for it, both literally and metaphorically. In the case of Ubisoft, it’s feeling the “price of business” go up and down, as they’re trying to spend more to make games while losing a lot of money in their stocks.

As noted by Tech4Gamers,the company has had a record drop of 45% in stock value over the last year, which isn’t good for a company that’s trying to not just stay afloat but remain one of the top-tier 3rd party developers out there. …