The Top Goals of Marketing Managers & Leaders in 2025 [New Data + Expert Tips] [Video]

To effectively lead a marketing team, you have to know what you’re working towards. Whether your focus is to increase revenue or improve your customers’ understanding of your products, starting with a clear priority helps guide all your efforts in 2025 and beyond.

But sometimes, you may struggle to identify your organization’s most important goals. For this reason, we surveyed 700+ marketing executives to help you make the right decisions.

Let’s examine the top goals of marketing management for the upcoming year and share some advice from leaders at ClickUp, RocketReach, Uber, and more on how to achieve them.

Top Marketing Manager Goals in 2025

1. Increase revenue and sales.

According to our survey, “increasing revenue and sales” is the top priority for most marketing leaders going into 2025, with just over 20% reporting it.

This shouldn’t come as a surprise. Our core job as marketers is to impact a business’ bottom line by attracting the right audiences and driving leads down the pipeline for sales.

…