The Power of Data-Driven Direct Mail in Real Estate with Rob Swanson CEO of FreedomSoft [Video]

In this episode of REI Marketing Weekly, I sit down with Rob Swanson, CEO of Freedom Soft, to dive into the world of direct mail marketing for real estate investors. Rob shares the cutting-edge strategies his team has developed to innovate direct mail, using data to fine-tune targeting and improve lead conversion rates. We discuss how traditional direct mail can still drive results when approached with a modern twist and why understanding your prospect’s unique motivations is key to getting the highest returns. Rob’s deep insights into data and customer journey in real estate make this a must-listen for investors ready to elevate their marketing game!

Episode Highlights:

[00:00] – Introduction to Rob Swanson and his background in real estate and data-driven marketing
[03:20] – How direct mail strategies have remained reliable yet improved through targeted innovation
[10:15] – Rob’s data-driven approach to segmenting and sequencing direct mail based on property history and seller motivation
[15:45] – Why timing is crucial: Adjusting messages for new vacancies vs. long-standing ones
[22:30] – How automated, sequence-based mailing can drastically increase conversions
[28:40] – Rob’s insights into making traditional marketing tactics more effective in today’s market

Links & Resources:

• Learn more about Freedom Soft: https://freedomsoft.com/
• Explore Rob’s podcast The Real Estate Mogul: https://www.youtube.com/@UCWMA3oWfXe4ZfROPGOOuOsg

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