During the COVID-19 pandemic, Americans were keen to break the mold. They’d been cooped up in their houses and apartment buildings for weeks. For many, a trip to a hotel and resort was out of the question. Enthusiasts went all-in on vehicles that not only served as transportation, but also residences.
Before the pandemic, Americans were starting to rediscover their love of the great outdoors. Sales of recreational vehicles (RVs) soared during the pandemic as the trend continued to grow.
A flurry of off-roading-centric vehicles came to market, including the new Ford Bronco, a fresh generation of the Range Rover and electrified Jeep Wangler. The automotive industry went even further, offering packages and experiences specifically for these customers.
“Sparked in part by the pandemic, Americans rediscovered the outdoors, and automakers quickly adapted, responding with a wave of off-road-capable vehicles across categories — from rugged SUVs and adventure-ready vans to electric vehicles designed …