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The Customer Data Clean Room (DCR) [Video]

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Data Centric Marketing

The Customer Data Clean Room (DCR)

Data clean rooms (DCRs) are secure, collaborative environments where multiple parties can share and analyze their data while maintaining strict privacy controls. This innovative approach enables organizations, such as brands and advertisers, to leverage aggregated datasets without exposing personally identifiable information (PII) or violating privacy regulations.

Learn more by visiting https://www.pretectum.com/the-customer-data-clean-room-dcr/

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