The Benefits of Personalization and Experimentation in Email Marketing – [Video]

“What is experimentation? The reliable approach to delivering and optimizing winning digital experiences while minimizing guesswork and risk.”

While experimentation is the shortest path to achieving impactful personalization, it aims to scale these personalized approaches while avoiding overwhelming recipients with excessive emails.

AJ Dalal discusses with Kevin Nichols the importance of analyzing individual buying patterns and preferences to create personalized marketing strategies.

Learn how A/B testing and experimentation can be vital in determining the correct analytics strategy, especially for personalization, in the entire webinar below:
https://www.brighttalk.com/webcast/9273/465871?utm_source=brighttalk-portal&utm_medium=web&utm_content=AJ%20Dalal&utm_term=search-result-1&utm_campaign=webcasts-search-results-feed

#Experimentation #DigitalMarketing #Personalization #MarketingStrategy #DataDriven #CustomerExperience #Analytics #ABTesting