Partnership emphasizes the critical role of destination websites in fostering community growth and economic impact.
, /PRNewswire/ — Tempest, a digital solutions provider for destination organizations, and Tourism Economics, a leading provider of actionable insights for the travel industry, are proud to announce a strategic partnership to offer the Website Impact Calculator (WIC) to Tempest’s Web, Marketing, and iDSS CRM clients. The collaboration reflects both organizations’ commitment to strengthening the destination marketing industry by demonstrating the economic value of websites and digital content.
Developed by Tourism Economics and recognized as an official Destinations International tool, the WIC attributes destination website traffic to physical visits and quantifies their economic impact. By analyzing metrics such as observed visits, influenced visits, economic impact, and local tax contributions, the WIC enables destination organizations to optimize content, identify growth opportunities, and evaluate ROI for their digital strategies.
“From our inception, Tourism Economics has been measuring the impact of visitors,” shares Adam Sacks, President of Tourism …