70% of consumers prefer learning about a company through articles rather than ads. Surprising, right?
Let’s explore three powerful strategies that marketing businesses worldwide are using to attract clients, backed by data:
Content That Finds Them: Publish SEO-focused content addressing specific problems clients face. Did you know that 63% of consumers prefer to find information about brands and products with their mobile devices1? By optimizing your content for mobile and SEO, you ensure that potential clients find you first as an expert in your niche.
Engage in Dark Social: Build a presence in private groups and communities by offering insights. According to recent studies, 43% of marketers say that social media drives the highest ROI of all marketing channels1. Engaging in dark social can lead to genuine referrals and visibility in a closed network, enhancing your reach and credibility.
Offer Micro-Experiences: Give potential clients a small taste, like a quick audit or strategy session, to showcase your expertise and build trust before a full commitment. Statistics show that personalised experiences can improve click-through rates by 14% and conversions by 10%2. Offering micro-experiences can significantly boost your client acquisition efforts.
Ready to transform your client acquisition strategy? Let’s get started!
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