Smooth Riding ft. Volvo Trucks [Video]

In the second week of our video content marketing month, today’s Video Worth Sharing features a video marketing funnel from the kings of smooth riding: Volvo Trucks.

This B2B brand is serious about providing an easy & effective path for leads to follow all the way through awareness, consideration and decision.

Keep scrolling for three examples of videos Volvo Trucks use to construct cohesive video content marketing campaigns. And feel inspired to do the same yourself.

Awareness Stage | The Hamster Stunt

Volvo Truck begin at the top of the funnel with big, exciting promotional videos to get across their values and brand differentiators. There’s little educational or informative value here. It’s just pure thrills to spread across social and get leads engaged initially.

Consideration Stage | TFX International Case Study

At this stage leads are looking for social proof and guidance towards making their final decision. So Volvo Trucks has built a bank of powerful success story and testimonial …