Skinfluenced | The downside of the “Sephora Kids” social media trend [Video]

HARTFORD, Conn. — Generation Alpha has the world in the palm of their hands, with social media access becoming almost unavoidable – but social media may have also opened a Pandora’s Box. 

The trend dubbed “Sephora Kids” has swirled around online for months, describing pre-teens captivated by skincare. They tend to ransack beauty store samples or treat the products like collectibles. When the tweens try out these trending products they may see on Instagram or TikTok, it leads to the “skin conscious” facing significant “skin consequences.” 

Nadine Caron is an advanced practice registered nurse at Skin Medical and Wellness in South Windsor and knows about the dangers of young girls using skincare products meant for adults. 

“There are a lot of fillers in those products,” Caron said. “They are known as carcinogens, and some …