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SCM20003/A2/TELCO CORPORATION PRESENTATION/ BY GROUP 2 [Video]

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Customer Lifetime Value Analysis

SCM20003/A2/TELCO CORPORATION PRESENTATION/ BY GROUP 2

Welcome to our case study analysis of Telco Corporation! In this presentation, we explore critical issues surrounding Telco’s order management and customer service strategies. Key discussion points include the importance of customer segmentation, the impact of low-profit customers on operational efficiency, and whether certain customers should be encouraged to take their business elsewhere. Backed by theories like Customer Lifetime Value (CLV), the Pareto Principle, and Customer Segmentation, we provide actionable insights on managing customer relationships for profitability and sustainability. Join us as we dive into ethical considerations and strategic decision-making to optimize Telco’s customer service approach.

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