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Role Overview:
A Sales and Marketing Executive is responsible for identifying business opportunities, building and maintaining relationships with clients, and promoting the company’s products or services to achieve sales targets. They also contribute to the development of marketing strategies to enhance brand visibility and customer engagement.
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Key Responsibilities:
Sales:
1. Identify potential customers and generate leads through various channels.
2. Conduct sales presentations and product demonstrations.
3. Negotiate contracts, close deals, and meet or exceed sales targets.
4. Build and maintain strong relationships with existing clients.
5. Monitor and analyze sales performance and prepare reports.
Marketing:
1. Plan and execute marketing campaigns to promote products or services.
2. Develop creative content for digital and traditional marketing channels.
3. Conduct market research to understand consumer trends and competitors.
4. Manage social media accounts, email campaigns, and other online platforms.
5. Participate in trade shows, events, and exhibitions to showcase offerings.
Coordination:
1. Collaborate with other departments to ensure smooth operations and customer satisfaction.
2. Stay updated on industry trends and adapt strategies accordingly.
3. Provide feedback to the product or service team based on customer insights.
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Skills and Qualifications:
Bachelorās degree in Business Administration, Marketing, or a related field.
Proven experience in sales or marketing roles.
Excellent communication and negotiation skills.
Strong analytical and problem-solving abilities.
Proficiency in using CRM software and marketing tools.
Knowledge of digital marketing trends and social media platforms.
Ability to work under pressure and meet deadlines.
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Key Metrics of Success:
Achievement of sales targets and revenue goals.
Increase in customer acquisition and retention rates.
Performance of marketing campaigns in terms of reach and engagement.
Contribution to overall brand growth and market share.
Let me know if you need help tailoring this for a specific industry!
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