Resilience and adaptability are key 2024 takeaways for many agency leaders [Video]

With the year drawing to a close, agency leaders give us their key takeaways from 2024. In this installment of Agency Advice, we hear how resilience and adaptability have been key themes.

2024 hasn’t exactly been an annus horribilis, but it’s not necessarily been an annus mirabilis, either. With marketing budgets continuing to be tight, ongoing debates around hybrid working practices, streamlining as AI begins to impact agency models and client expectations continually shifting (and not in a good way), the last 12 months have been challenging. But in challenges come opportunities.