Price vs. Customer Analytics [Video]

In this video, we explore the powerful intersection of Price Analytics and Customer Analytics—two essential tools that drive business success. Learn how companies like Amazon, Uber, and Starbucks use these strategies to optimize pricing, maximize revenue, and enhance customer satisfaction.

We’ll cover:

Price Analytics: How businesses set the right price points using techniques like Price Elasticity of Demand and Dynamic Pricing.
Customer Analytics: How understanding customer behavior through metrics like Customer Lifetime Value (CLV) and Segmentation shapes marketing and pricing strategies.
Real-World Examples: From Amazon’s dynamic pricing to Uber’s surge pricing and Starbucks’ premium pricing strategy.
Best Practices: How to balance these analytics for long-term profitability.
Key Takeaways:

Price Analytics helps optimize revenue.
Customer Analytics ensures customer satisfaction.
Balancing both drives long-term success.
Engagement:
What pricing strategies have you noticed in your favorite brands? Comment below and let’s discuss! Don’t forget to like, share, and subscribe for more insights into marketing analytics!

#PriceAnalytics #CustomerAnalytics #MarketingAnalytics #BusinessStrategy #RevenueOptimization