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Plans announced for a second Sphere entertainment venue [Video]

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Performance Based Marketing

(CNN) — Las Vegas won’t be the only city with a giant, glowing Sphere.

Abu Dhabi is set to become the next location to showcase multimedia entertainment in the unique spherical structure, the Sphere Entertainment Co. and Abu Dhabi tourism officials announced on Tuesday.

The planned venue aligns with the capital of the United Arab Emirates’ Tourism Strategy 2030 aimed at “further establishing Abu Dhabi as a vibrant hub for culture and innovation,” said H.E. Mohamed Khalifa Al Mubarak, chairman of the Department of Culture and Tourism Abu Dhabi, in a news release.

“By embracing cutting-edge entertainment like Sphere, we’re not only elevating our global profile but also setting new standards in immersive experiences and cultural offerings,” Al Mubarak said.

James L. Dolan, executive chairman and CEO of Sphere Entertainment, said the Abu Dhabi location will build on the company’s vision for a “global network of venues.”

The announcement didn’t include details …

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