Out of the Mouths of Young Healers: StrawberryFrogs Bold New Year Campaign for Northwell Health Marketing Communication News [Video]

Northwell Health and StrawberryFrog are teaming up again with their latest holiday campaign featuring candid wisdom from New York children, including some of the kids of Northwell’s 87,000 employees. The campaign is the next chapter of Northwell’s Raise Health movement and follows the acclaimed 2023 holiday campaign that featured New York centenarians. The new campaign runs through mid-January 2025.

The 30-second spot, “A Little Wisdom,” captures children aged 5-9 sharing unexpected insights about health and happiness. Directed by Christina Hodnet of Spears & Arrows, the campaign showcases authentic perspectives from New York area children, including some from Northwell employees’ families.

“At this time of year, we want to make sure that everyone has a reason to smile. Our raise health platform allows us to speak to the drivers of health in really interesting ways — even the effects that happiness has on one’s overall health,” says Joe Leston, Deputy Chief Marketing Officer at Northwell…