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NetPark – Calvium [Video]

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Information Based Marketing

NetPark is the Worldโ€™s first Digital Art Park and is now a permanent visitor attraction for Southend-on-Sea in Essex, UK.

A collaboration between Calvium, artistic laboratory Metal, and the University of Brighton, the project aimed to create experiential layers of culture in an already well-loved public space, Chalkwell Park. As part of the project, the park was fitted with WiFi to provide internet access during business hours, thus making visitors more aware of Metalโ€™s presence and inviting people to see the park differently.

The park itself has a rich history of cultural engagement, being the home of Metalโ€™s Southend-on-Sea centre since 2007, who host the annual Village Green music festival there. Metal were keen to find ways to engage visitors to the park, not only for access to free WiFi, but to add invisible layers of experience to the space, available for anyone interested in a different perspective of the park.

Metal commissioned five digital artworks …

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