You know that moment when you’re watching a show like Arcane or Squid Game, and an incredible scene comes on that you want to share with your friends?
For a long time, Netflix has prevented its subscribers from such actions, explaining its decision as copyright protection. It now seems that the service has had a change of heart and decided on a more flexible approach to sharing – and perhaps using fan engagement to encourage more views.
Netflix Moments is a new, worldwide feature on the mobile app that allows you to capture and save scenes from productions you watch on the service.
As Marian Lee, Netflix’s chief marketing officer, told Variety:
You know that feeling when a scene, character, or line from a show or movie just sticks with you, and you can’t help but text your friends, ‘You have to watch this, it’s so good!’? Whether it’s sparking Halloween costume …