Most adults expect Christmas shopping to be significantly more expensive this year [Video]

Irish consumers are preparing for a more challenging Christmas this year as the impact of the cost-of-living crisis continues to be felt.

The latest KPMG Next Gen Retail Survey reveals that most (72%) Irish shoppers expect Christmas shopping to be significantly more expensive this year, compared to 70% in 2023.

Over one in three (36%) expect to spend less this Christmas compared to last year. 

Keith Watt, Head of Retail at KPMG, said: “Price is still the primary factor influencing consumers when choosing where to shop, with 52% ranking it as a crucial consideration.

“Our findings suggest that this Christmas will be marked by careful budgeting and a stronger emphasis on value, presenting retailers with challenges and opportunities to meet the needs of Irish shoppers.

“Retailers that adapt by offering compelling deals, efficient online experiences, and in-store options will be best positioned to attract the holiday spend.”

SHIFTING SPENDING HABITS

The research also highlights shifting spending habits, …