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Evidence Based Marketing

Microsoft and Salesforces AI Agent War Gets Dirty [Video]

After criticising Microsoft at the recent Dreamforce conference, Salesforce CEO Marc Benioff took to X to attack its competitor some more. “Microsoft rebranding Copilot as ‘agents’? That’s panic mode,” Benioff posted on X.

“Let’s be real—Copilot’s a flop because Microsoft lacks the data, metadata, and enterprise security models to create real corporate intelligence…” 

He further said the tech giant’s AI companion, Copilot, was inaccurate, leaking corporate data, and forcing customers to build their own LLMs. Comparing it with Salesforce’s AI agent, Benioff said Agentforce doesn’t just handle tasks, it also autonomously drives sales, service, marketing, analytics, and commerce. 

This reaction came when Microsoft announced new autonomous agent capabilities across Copilot Studio and Dynamics 365. 

During the announcement, Microsoft chief Satya Nadella said the new agents will help customers boost the impact of every individual, team and business function. “Copilot is the UI for AI, and with Copilot Studio, customers can easily …

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