Meta will invest in AI-generated characters and profiles to drive up engagement [Video]

AI-generated profiles and users could soon flood Facebook, according to new comments from a Meta AI executive.

Over the past year, the social media platform company has been perfecting and promoting new artificial intelligence programs and technology across sites like Facebook. In July, Meta launched new trial AI character creation tools with hundreds of thousands of characters already created. 

While most of these characters are private for now, Meta expects that they will be a regular part of the platform within the next few years.

“We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do,” Meta vice-president of product for generative AI Connor Hayes told the Financial Times Thursday.

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“They’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform… that’s where we see …