Marketing Strategy: Research [Video]

Overwhelmed by the idea of creating a marketing strategy? Don’t worry—you’re not alone! In this video, we kick off with Step 1: Research, the foundation of any successful marketing plan. You’ll learn:

Why research is critical to strategy-building.
How to understand your audience and their challenges.
The importance of creating buyer personas.
How to tailor your messaging to resonate with your target audience.
Think of this as prepping for a trip—you wouldn’t just hop in the car without a plan, right? Let’s map out the route together and set the stage for your marketing success.

Watch the full series for a step-by-step guide to mastering marketing strategies, with actionable advice and tips for incorporating AI to optimize your results.