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Mainers prefer fake Christmas trees? For real [Video]

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Market Research and Consumer Insights

When it comes to Christmas trees, the Pine Tree State apparently prefers plastic imposters over the more verdant, fresh-smelling real trees, such as the Balsam fir.

At least that’s what the University of New Hampshire’s Survey Center found in a recent online survey of 823 Mainers.

The poll also sheds new light on Mainers’ favorite holiday movies, expectations for a white Christmas and preferred holiday greeting.

The survey, conducted on Dec. 12 and 13, found that 72% were planning to put up a Christmas tree this year, with 37% planning to use a plastic tree and 27% putting up a real tree.  The percentage of people using real trees dropped by 8 percentage points from last year.

The poll found that Mainers with higher levels of incomes and education prefer real trees, while those aged 35 to 40 are more likely to have an artificial tree. Households with incomes below …

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