Losing TikTok could spark Gen Zs next big movement [Video]

As the US Supreme Court prepares to hear arguments over an impending nationwide TikTok ban, Nataly Kelly, CMO of consumer insights platform Zappi, argues that the fate of the platform will have major ripple effects for Gen Z consumers – and the brands and voices they trust.

For generations, trusted voices in the media have shaped how we understand current events and engage with the world around us. Walter Cronkite, once dubbed ‘the most trusted man in America,’ told the stories of the day to millions each night. He was the first voice people turned to during pivotal moments like the JFK assassination and the moon landing.