Lights, camera, brand engagement: why will VVIP experiences be center stage for marketers in 2025? [Video]

As marketers increasingly turn their spotlight on next generation experiences to engage audiences, what trends are set to enter stage left?  

All the world’s a stage, so the saying goes. And that’s never been truer in the events sector. Projected to reach $2.1tn by 2032, the experiential market is set to outpace other advertising and marketing investments, growing at a CAGR of 6.4%. And it’s not surprising when new, technology-enabled storytelling means that now, everyone’s a VIP. The sector is no longer just about pure entertainment but now also about fostering customized connections with audiences.

How did consumers become audiences and vice versa? And how will next generation events now evolve into VVIP (Value-added, Vivid, Immersive, Personalized) experiences?

Courtesy of MDLBEAST: Big Beast Stage

Consumers demanding a new script

The pandemic prompted a drastic and long-lasting scene shift in the events sector. Traditional in-person activations had to make way for an increasingly hybrid, immersive, and technology-driven approach. And the brand opportunity has …

Tags Industry Insights, Marketing Forecast, Marketing Insights