Firms that embrace marketing as a strategic priority unlock opportunities for growth and differentiation.
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Capstone ConversationsBy Jean CaragherFor CPA Trendlines
The world of accounting marketing is one of transformation, resilience, and adaptability. Few individuals embody these qualities as profoundly as Lauren Clemmer, the former Executive Director of the Association for Accounting Marketing (AAM) and one of its most recent Hall of Fame inductees. In a recent Capstone Conversation, Clemmer shared her journey, insights, and advice for navigating the challenges and opportunities in accounting marketing.
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