Jim Ross On Why Mr. McMahon Wanted Miss Kitty To Go T0pless [Video]

On his Grilling JR podcast, Jim Ross revisited the WWF Armageddon 1999 PPV, focusing on the controversial moment when Miss Kitty (Stacy Carter) exposed herself during the pay-per-view.

JR explained the decision to include such content as a strategy to appeal to WWF’s key demographic of men aged 18 to 34, emphasizing the importance of catering to this audience to sustain the business.

Ross acknowledged the role of women in wrestling but stated that male viewership was critical to WWF’s success at the time. He confirmed that Miss Kitty was “properly rewarded” for her participation in the segment, likely receiving her best payday in the company.

While some performers may have felt undercompensated, Ross defended the payroll decisions, noting Vince McMahon’s oversight focused on ensuring top performers were adequately paid.

Here’s what Good Ol’ JR said:

“It was a way to try to entertain men 18 to …