Its important to know what LLMs are saying about your brand heres how [Video]

LLMs play a major role in many buyers’ shopping experiences. John Dawson at Jellyfish explains how to understand what different models say about your brand.

If you ask someone why they bought a particular product, they might say because of its advertising or a discount that caught their eye. But, just as likely, the reason could be something outside a marketer’s control, such as a personal recommendation.

Recommendations have always been important. Regardless of the channel or category, word of mouth, reviews, and testimonials influence consumer decision-making. In the US, “recommendations from friends and family” are a top-three source of brand discovery.

Marketers have always tried to tap into the power of influence, whether through celebrity endorsements, claims that: “Four out of five dentists recommend,” or by showcasing: “Over 10,000 five-star reviews.” Knowing what people are saying about your product and your competitors is crucial for shaping a successful growth strategy.

Our survey says

It’s no longer just people …

Tags Behavioral Economics, Buyer Journey, Influencer Marketing, Market Analysis, Purchase Behavior