Irish companies see new customers and higher demand as key to growth [Video]

New customers and rising demand are the key factors driving the growth prospects of Irish companies over the next year, B2Best research conducted for Business Plus by Amárach shows.

Half of the 336 respondents to a recent survey said that a growing number of new customers (52%) and rising demand among existing clients (51%) are among the three key factors that will contribute to their growth over the next 12 months.

Furthermore, 30% of respondents gave greater demand and 24% gave new customers as their top answer, respectively, indicating their particular importance to business leaders.

Having the right number of staff with key skills was the third most frequent answer at 38%, with 14% giving it as their top answer, ahead of increasing prices for existing products and services (26%), increasing staff numbers and growing online demand (both 20%).

Other notable answers included no new competition (13%), higher investment in marketing and branding (10%), easier access …