7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos

Inside America’s Nuke-Proof Bunkers As Russian Threats Drive Demand [Video]

Categories
Market Research and Consumer Insights

Fears that the Russia-Ukraine conflict may soon spiral into a global, nuclear confrontation have driven Americans’ interest in underground bunkers as a means of surviving future catastrophes.

While perhaps seen by many as a remnant of the Cold War, a market has emerged for modernized fallout shelters equipped with the amenities of a typical American home. Those in the bunker trade spoke to Newsweek about the industry’s latest trends, and the motivations driving their clients—including executives from listed U.S. companies—to plan for apocalyptic scenarios.

One such example is Survival Condo, a 15-storey, 20,000-square-foot bunker in northern Kansas capable of housing and sustaining 75 individuals for over five years. Refashioned from a decommissioned government missile silo, which the company says was designed to “survive a direct nuclear strike,” Survival Condo assures its clients that they will enjoy unrivaled protection from any future disaster on American shores.

Larry Hall is the owner of Survival Condo, having purchased …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads