Information session on Berkeley Executive Education’s Marketing Analytics and AI program [Video]

Learn More: https://emrt.us/BH-DMA-LearnMore-YT

Marketing professionals are investing more in analytics than ever before yet far too few are getting the results they want. Many lack the training and skills necessary to conduct meaningful marketing analytics — the kind that will provide legitimate insights and drive up ROI.

In the Marketing Analytics and AI: Strategies and Tools program, you will explore the principles and strategies of a data-driven approach to marketing and learn how to apply these concepts in real-world scenarios. Through real-world case studies of organizations like Netflix and Booking.com, you’ll explore the four essential steps for mastering analytics and gain the confidence to implement innovative marketing analytics initiatives within your organization.