3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Influencers’ fact-checking needs work: survey [Video]

Categories
Market Research and Consumer Insights

The United Nations Educational, Scientific and Cultural Organization has released survey findings suggesting 62 per cent of digital content creators do not carry out rigorous and systematic fact-checking of information prior to sharing it.

UNESCO is launching a global course to train influencers on how to do so.

Tech journalist and analyst Carmi Levy says the gap when it comes to fact-checking is alarming.

He tells CFRA’s Ottawa at Work with Patricia Boal it’s a dangerous situation at a time when many online users are basing the judgment of a story mainly on the popularity of who posted it.

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads