3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

Indian smartphone market poised for 6 pc growth in 2025 amid PLI scheme push [Video]

Categories
Analytical Marketing

The Indian smartphone market is poised for significant growth in 2025, with a projected 6 per cent increase (year-on-year) driven by improving consumer sentiment and government initiatives aimed at reducing unemployment, industry experts said on Friday.

The mobile phone production surged from Rs 18,900 crore in 2014-15 to an estimated Rs 4.10 lakh crore in FY24, registering an increase of a massive 2,000 per cent, driven by the production-linked incentive (PLI  scheme)

According to a latest report by Counterpoint Research, India’s smartphone market has emerged as the second largest globally by unit volume and third largest by value in the third quarter of 2024. The smartphone volume grew by 3 per cent in Q3 2024 (July-September), while its value surged by an impressive 12 per cent to reach an all-time record for a single quarter.

According to Tarun Pathak, Research Director, Mobile Devices and Ecosystems at Counterpoint Research, the ongoing …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos