Imre Welcomes Haifa Barbari and Joe Macera, Reinforcing the Agency’s Momentum as Healthcare AOR of Choice | PR Newswire [Video]

Senior Leader Additions Deepen Excellence in Strategy and Creative

, /PRNewswire/ — Imre welcomes two new leaders reinforcing its Strategy and Creative functions as it continues to focus on deepening its healthcare agency-of-record engagements. Haifa Barbari joins in the new role of Executive Vice President of Strategy and Customer Experience, along with Senior Vice President, Group Creative Director of Copy, Joe Macera.

“We’re excited to welcome Haifa and Joe to the Imre team,” said Anna Kotis, President. “Haifa’s strategic expertise in global healthcare and her drive for innovation align perfectly with our mission to deliver impactful, future-focused solutions. Joe’s proven creative leadership in launching major health campaigns strengthens our ability to craft resonant narratives for both healthcare professionals and patients. These two leaders will be instrumental in advancing the work we do for our client partners.”

Haifa Barbari, an award-winning strategist and futurist with 18 years of global experience, specializes in health, tech, and emerging markets. She has worked …