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I create M&S Christmas food there’s one rule we have to follow [Video]

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Market Research and Consumer Insights

From collectable biscuit tins, to light up gin snow globes and charcuterie Christmas trees, M&S is often at the forefront of seasonal food trends, levelling up buffet and dinner tables across the UK.

Stephen Fitzgerald, head of product development at the retailer, is one of the people who helps work out what will end up on the supermarket’s shelves – and our plates – every Christmas.

‘I have one of the best jobs in the world,’ Stephen, 53, says. ‘Getting to design amazing, delicious food is great fun, and that’s really our main aim – it has to be as delicious as it can possibly be.’

These words couldn’t be truer than at Christmas time when everyone is looking to indulge a little more than usual.

However, according to Stephen, who has worked at M&S for 12 years, starting as a development chef, he can’t go totally wild when coming up with tasty new treats for us all. In fact, there’s one …

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