How to Identify Your Ideal Customer with One Simple Exercise [Video]

Everything in your business revolves around how well you know your ideal customers.

What makes a client ideal? Where do you find them How do you attract them? How does this impact your business decisions?

With one simple exercise, you can gain the insights you need to drive all of your product, marketing, and sales efforts.

I call it Airline Segmentation — and I walk you through how to perform it in this video, as well as:

– Creating a Customer Persona
– Mapping out the Customer Journey
– Defining your Customer DNA

Get ready to take notes and uncover your ideal customer.

🟡 Chapters

00:40 Defining Ideal Customer
01:38 Airline Segmentation Exercise
04:36 Building Your Brand Strategy
05:19 Creating a Customer Persona
06:21 Mapping Out the Customer Journey
10:00 Defining Your Customer DNA

🟡 Who am I?
I am Jason, also known as #SassyJason, and the founder of SHFT Agency. We help 7-8 figure SMBs uncover their unique value and craft whole-company strategies that position them as the ONLY choice for their ideal customers.

🟡 Resources
– Find DIY guides to build your brand: https://shft.agency/guides
– Subscribe to my weekly brand newsletter: https://shft.agency/shft-insider

🟡 Build a Profitable Brand
For more help developing a well-loved and profitable brand, explore our brand programs:
– Brand Strategy: https://shft.agency/brand

🟡 Let’s keep in touch!
LinkedIn: https://linkedin.com/in/jasonvana
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