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When attention spans seem shorter than ever, creating captivating short-form video content is no longer optional; it is essential. With a growing number of users turning to social media as their primary tool for information discovery, businesses must adapt their strategies to meet audiences where they are most active.
A recent Forbes study highlights the importance of this shift: 24% of people now say they only use or primarily use social media for online searches, reflecting a move away from traditional search engines. Social media platforms are no longer just a place for connection and entertainment. They have become an important source for …