How to be a modern marketer in the AI era [Video]

Hear from marketing leaders at top brands and agencies on what it means to exemplify modern marketing in a constantly changing landscape. Marketers are facing tremendous pressure to drive business outcomes, as budgets remain tight, and business leaders are ruthlessly prioritizing where to allocate resources. In tandem, AI is redefining the value of marketing. With it, we can build stronger connections with our customers, deliver better financial ROI, and make our jobs more interesting by freeing up time to focus on the high-value work that AI cannot do.

Tune in to hear Ryu Yokoi, chief digital officer of personal care NA and U.S. media at Unilever, Liz Rutgersson, CEO of iProspect, Alessandro Creso, VP of paid search at Brainlabs, Deepti Janveja, senior director of growth marketing at Seed Health, and Will Flaherty, SVP of growth at Ro, in conversation, discussing how marketers can stay ahead of the curve, use AI to innovate and iterate, and more.

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00:00: Setting the stage for our conversation
1:23: What modern marketing means
03:24: How to stay ahead of marketing trends
06:55: Takes on AI in marketing
12:04: Experimenting with AI
13:15: How teams can exemplify modern marketing
18:44: How the measurement and media planning process has changed over the years
20:12: How to approach the holiday season this year
27:21: Conclusion