How AI Will Help (and Harm) Sales Teams [Video]

If you’re not using AI to increase your sales team’s productivity, you’re going to fall behind. That said, HOW you use AI in sales matters just as much as whether or not you’re using it. 

New AI tools are more than just an opportunity to send low-effort outreach emails at higher scale: they’re giving you a chance to make your outreach more personal, more tactful, and more effective, with the limited bandwidth you have. If we’re looking at AI for SDRs for example, these tools can automate routine tasks like drafting an email or qualifying a lead, or even using sentiment analysis to more quickly define the best way to approach a lead.

But there’s a dangerous temptation to let AI take the reins on the wrong things. To stay effective, sales needs to remain people-driven. There’s a wave right now of marketers and sales reps focusing on quantity of …