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Harris targets critical voting blocs with media blitz [Video]

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Customer Segmentation and Targeting

Vice President Harris is targeting key voting blocs with her media blitz this week — aiming for television shows and podcasts where she will get in front of seniors, women, Latinos and young voters, and hopefully make a connection.

Harris’s strategy is showcasing an all-of-the-above approach in terms of turning to both traditional media and nontraditional outlets — from influential podcasts like “Call Her Daddy” to “The View” and Howard Stern’s show on SiriusXM satellite radio.

An upcoming town hall with Univision will reach Latino voters, while her appearance on the popular “Call Her Daddy,” which generally is focused on sex and relationships, provides an opportunity to reach out to millennial and Generation Z women.

If the efforts result in just fractions of votes going her way in key states, or in more Democrats coming out to vote, it will be a success in what is shaping up to be …

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